Marketing
Working together to promote local business:
- Shop Local: BeLocalFirst.org Online Search– Community members come to Be Local looking for local merchants. Our search engine profiling all of our members helps them find you fast
- Member News/Events/Specials on “web ticker”
- Be Local NC Member Decal and logos: Use them on your front door, your signage, your printed materials. Let people know you are part of Be Local
- Uniquely Fort Collins Pocket Maps – series of handy local guides (Campus Area; Downtown/Old Town; Harmony Corridor)
- Winter Farmers’ Markets, November through April featuring over 80 food/farm businesses
- Radio partnerships with KUNC-91.5 FM and KRFC 88.9FM
- Shop Local Campaigns and Plaid Friday - Special holiday promotions; Plaid Friday is a fun and local alternative to Black Friday (the day after Thanksgiving)
- Plaid Mob - Monthly “Cash Mob” events at small independent businesses that give back to the community
- Print Announcements of every new and renewing member are featured in The Coloradoan and Northern Colorado Business Report
- E-News - All members are introduced through our Community E-News. Business E-News keeps members abreast of all these promotional opportunities and outreach campaigns
- Social Media – Facebook and Twitter used daily to broadcast updates on/from our business members