Expanding to twelve Winter Farmers’ Markets has provided increased support to local entrepreneurs – farmers, ranchers, cheese and wine-makers alike. A wonderful celebration of local food and community.  In Loveland this fall, too!


Karen McManus, Owner, Local Roots

Marketing Overview

We promote our business members in a wide range of ways:

  • Homepage Feature:  BeLocalFirst.org Online Marketplace – our 24/7 search engine profiling all of our members
  • Homepage Feature: Member News/Events/Specials on “web ticker”
  • Be Local NC Member Decal and logos
  • Online Coupon Book – coming summer 2011
  • Uniquely Fort Collins Pocket Maps – series of handy local guides starting in mid-2011
  • Winter Farmers’ Markets, October through April featuring over 80 food/farm businesses
  • Radio partnerships with KUNC-91.5 FM and KRFC 88.9FM
  • Group Marketing-Banner Ads in The Coloradoan, Northern Colorado Business Report and The Collegian
  • Shop Fort Collins First - discounted advertising in Coloradoan at high-retail-traffic times such as Winter Holidays and Mother’s Day/Graduation; coordinated campaign with DBA, Chamber, CVB, Foothills Mall, Front Range Village
  • Print Announcements of every new and renewing member are featured in The Coloradoan and Northern Colorado Business News
  • E-News – All members are introduced through our Community E-News. Monthly Business E-News keep members abreast of all these promotional opportunities and outreach campaigns
  • Social Media – Facebook and Twitter are used daily to broadcast updates on/from our business members
  • National Marketing –  Independent We Stand